A plan you can count on, and room for what you did not see coming.
A roadmap sets the priorities, a request queue absorbs whatever comes up in between, and one dashboard shows the result.
The monthly roadmap
Your subscription gives you access to Story Marketing's complete team and capabilities. The monthly roadmap determines which priorities are actively executed at any given time.
That is the honest version of "everything included." You are not buying every department running flat out every month. You are buying a team that puts the effort where it will do the most good, and tells you where that is.
Each month the roadmap weighs
- Business goals
- Current opportunities
- Performance to date
- Available media budget
- Website needs
- Campaign priorities
- Your team's capacity
The first 90 days
Research, correction, launch, measurement and improvement, in that order.
- Days 1 to 30
Audit and align
- Collect access and assets
- Confirm goals and audiences
- Audit website, analytics and advertising
- Review SEO and AI visibility
- Review conversion paths
- Confirm tracking is accurate
- Identify priority problems
- Build the 90-day roadmap
- Days 31 to 60
Correct and launch
- Correct critical tracking issues
- Implement priority website improvements
- Launch or restructure campaigns
- Begin content and social publishing
- Improve SEO
- Create campaign assets
- Establish benchmarks
- Days 61 to 90
Refine and expand
- Review early results
- Refine targeting and messaging
- Eliminate weak tactics
- Expand stronger tactics
- Improve landing pages
- Review lead quality
- Build the next-quarter roadmap
One active request at a time
Submit as many requests as you like in StoryApp™ and rank them yourself. We work the top one to completion, then pull the next. That is why our turnaround estimates mean something.
Requests are reviewed within one business day. Most routine updates are completed within three business days. Larger requests receive an estimated timeline after review.
The queue governs your requests only. Our own program work continues without interruption:
- Advertising campaigns
- SEO and AI search
- Content and social publishing
- Reporting
- Strategic website improvements
How every request is classified
Within one business day you know which bucket a request landed in and why. Nothing disappears.
- 01 Included routine update Enters the queue and ships on the standard turnaround.
- 02 Included strategic work Folded into the monthly roadmap alongside the plan.
- 03 Needs clarification We come back with questions before anyone spends time.
- 04 Separate project Estimated in hours against a defined scope, and approved before work begins.
- 05 Not recommended We will tell you why, and what we would do instead.
See your first roadmap before you sign anything.
Give us access to your analytics and we will show you what we would fix first, and what we would leave alone.