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Story Marketing
What You Get

Every capability, one team, one plan.

Your subscription gives you access to Story Marketing's complete team and capabilities. A monthly roadmap decides which priorities are actively executed at any given time.

Strategy

The plan comes first, and it gets revisited every month rather than filed away.

  • Marketing and campaign planning
  • Market and competitor research
  • Audience planning and offer development
  • Budget recommendations
  • Monthly strategy meeting
  • Quarterly performance review

Website Optimization

Continuous improvement to the site you already have. This is not a redesign.

  • Technical corrections
  • Conversion improvements
  • Content, image and staff updates
  • Form updates
  • Landing pages and campaign pages
  • Ongoing marketing-related updates

Authority Content

One article per week. Not AI-written blogs, but strategically planned, human-edited authority content.

  • Topic strategy and research
  • AI-assisted drafting, human editing
  • Search and AI optimization
  • Your approval before anything publishes
  • Scheduling and publishing
  • Content performance reporting

Social Media

A consistent baseline presence, published for you every week.

  • One original post per week
  • Major federal holiday posts
  • Copywriting and graphic design
  • Scheduling, publishing and cross-posting
  • Basic community response
Analytics

One dashboard, not five

StoryApp™ is where the whole program reports in. From every phone call to every form fill, you can see what is working, what it costs, and what it returned.

  • Website traffic
  • Leads, calls and forms
  • Campaign performance
  • Advertising spend
  • Cost per lead
  • Cost per acquisition
  • Search visibility
  • Revenue contribution
Scope

What becomes a separate project

Anything that creates a major new asset, or needs substantial discovery, production or custom development, is estimated in hours against a written scope and approved before we begin. Your ongoing marketing continues as normal.

  • New website or redesign
  • Brand strategy
  • Logo and identity
  • Photography
  • On-site and drone video
  • Commercial production
  • Custom plugins and software
  • CRM implementation
  • API integrations
  • Ecommerce development
  • Mobile applications
  • Major automation or migration

Creative production works the same way. Your plan includes a monthly creative allowance; beyond it, hours are estimated on your roadmap, approved by you, and billed from published rates at month end.

See creative rates

Wondering whether your list fits inside this?

Send us what you are trying to do this year. We will tell you what is included, what is a project, and what we would not recommend at all.

Ask Us