Skip to content
Story Marketing
90 Day Roadmap

The plan for your first quarter, before you sign anything.

This is an illustrative roadmap for the Complete Marketing Team engagement. It is built the way every month is built after it: we agree on what we are improving, lay out the work by phase, and estimate the creative hours before anything starts.

Engagement Complete Marketing Team Period Days 1 to 90 Creative included 6 hrs / month

The objective

What we are improving

Directional goals, not numeric promises. No honest agency guarantees a number before it has seen your data.

The work

Three phases, four lanes

Every phase moves media, creative, content and the website together. That is the whole point of one team.

  1. PHASE 01 Foundation Days 1 to 30

    Media
    Account and pixel access, conversion and call tracking installed, audience and keyword research, campaign structure built for one market. Search and Meta live by day 21.
    Creative
    Offer and message review, first search ad copy set, first Meta ad set with resizes, landing page layout for the primary offer.
    Content and SEO
    Technical crawl and fix list, Google Business Profile cleanup, primary service page rewritten, review request flow turned on.
    Website
    Speed and mobile pass, contact and quote forms corrected, thank you pages wired for tracking, primary landing page published.

  2. PHASE 02 Launch Days 31 to 60

    Media
    A full month of live data. Search query and negative keyword work, Meta audience testing, display and programmatic added for retargeting. Budget shifts toward what converts.
    Creative
    Second ad concept for the winning angle, display and retargeting banner set, seasonal or promotional variant, landing page revision from real behavior.
    Content and SEO
    Two supporting service or location pages, two articles answering the questions your sales calls keep hearing, citation and listing corrections.
    Website
    Second landing page for the secondary offer, form field reduction test, proof and review placement on the highest traffic pages.

  3. PHASE 03 Optimize Days 61 to 90

    Media
    Consolidate spend into proven campaigns, cut what is not earning, and decide together whether CTV and video earn a place in the next quarter.
    Creative
    Refresh the fatigued ad sets, build the next offer, and prepare the asset list for whatever the next quarter opens up.
    Content and SEO
    Two more pages or articles aimed at the terms now showing movement, an internal linking pass, and a push on review volume.
    Website
    Apply what the tests proved to the rest of the site, and scope anything larger as a separate project with its own written estimate.
Creative

Estimated creative hours

Your plan includes 6 hours a month. Where the work needs more, the hours are estimated here and approved before anything starts, then billed in arrears at month end at the published rates. You approve the number, not a surprise invoice.

Estimated creative hours for the first 90 days, by month, showing hours estimated, hours included in the plan, and hours requiring approval.
Deliverable Est hrs Included To approve
Month 1 · Foundation Offer and message review 2 · search ad copy set 2 · Meta ad set with resizes 4 · landing page design 5 · tracking QA and asset handoff 1 14 6 8
Month 2 · Launch Second ad concept 3 · display and retargeting banner set 3 · promotional variant 2 · landing page revision 3 11 6 5
Month 3 · Optimize Ad set refresh 3 · next offer concept and assets 4 · next quarter asset list 1 8 6 2
First 90 days 33 18 15

Estimates, not caps. If a deliverable is going to run long we tell you before we spend the hour, not after. Anything larger than a monthly deliverable, a new site, a brand build, a video production, is scoped and quoted as a separate project.

See the published rates
Media

Where the budget goes

  • Search, one market Live day 21
  • Meta and social Live day 21
  • Display and programmatic Phase 2
  • CTV and video Decide at day 90

Each campaign carries a monthly minimum and covers one market; adding a market adds a minimum. Media is billed at cost plus 15% management and is separate from the monthly fee.

Your part

What we need from you

  1. 01 Access to ad accounts, analytics, the website and your Google Business Profile in week one.
  2. 02 One decision maker who can approve creative and roadmap hours, and a 30 minute call each month.
  3. 03 Feedback on creative within three business days so launches do not slip.
  4. 04 Honest input on lead quality. You know which calls were worth taking; we do not.
  5. 05 Photos, logos and any brand files you already own, so we do not rebuild what exists.

How you see it

StoryApp™ is live in week one and carries the reporting: calls, forms, spend, campaign performance and your creative hours to date. This roadmap is the plan; StoryApp™ is the scoreboard.

After day 90

We rebuild this document every month from what the last one taught us. Quarter two usually means fewer experiments and more weight behind the two or three things that worked.

Want this built around your business?

Give us access to your analytics and we will show you what we would fix first, and what we would leave alone, before you commit to anything.

Get Started