How are monthly priorities decided?

A monthly roadmap decides which priorities are actively executed. It weighs business goals, current opportunities, performance to date, available media budget, website needs, campaign priorities and your team capacity.

How many requests can I submit?

Unlimited submissions, with one actively in production at a time. You rank the queue yourself. Requests are reviewed within one business day and most routine updates are completed within three business days.

Does the request queue slow down the rest of the work?

No. The queue governs your requests only. Advertising campaigns, SEO and AI search, content and social publishing, reporting and strategic website improvements continue without interruption.

How It Works

A plan you can count on, and room for what you did not see coming.

A roadmap

sets the priorities
A request queue

absorbs whatever comes up
One dashboard

shows the result

How priorities get set

The monthly roadmap

You are not buying every department running flat out every month. You are buying a team that puts the effort where it will do the most good, and tells you where that is.

That is the honest version of “everything included”.

See an example 90 day roadmap

Each month the roadmap weighs

Business goals
Current opportunities
Performance to date
Available media budget
Website needs
Campaign priorities
Your team's capacity

Onboarding

The first 90 days

Research, correction, launch, measurement and improvement, in that order.

Days 1 to 30
Audit and align
- Collect access and assets
- Confirm goals and audiences
- Audit website, analytics and advertising
- Review SEO and AI visibility
- Review conversion paths
- Confirm tracking is accurate
- Identify priority problems
- Build the 90-day roadmap
Days 31 to 60
Correct and launch
- Correct critical tracking issues
- Implement priority website improvements
- Launch or restructure campaigns
- Begin content and social publishing
- Improve SEO
- Create campaign assets
- Establish benchmarks
Days 61 to 90
Refine and expand
- Review early results
- Refine targeting and messaging
- Eliminate weak tactics
- Expand stronger tactics
- Improve landing pages
- Review lead quality
- Build the next-quarter roadmap

Two members of the Story Marketing team working through a plan together

How the work actually runs

The roadmap is agreed in a room, not emailed as a PDF and left to speak for itself.

Requests

One active request at a time

Submit as many as you like in StoryApp™ and rank them yourself. We work the top one to completion, then pull the next. That is why our turnaround estimates mean something.

Turnaround

Reviewed within one business day. Most routine updates ship within three. Larger requests get an estimated timeline after review.

Never waits in the queue

Advertising campaigns
SEO and AI search
Content and social publishing
Reporting
Strategic website improvements

The queue governs your requests only. Our own program work continues without interruption.

Requests

How every request is classified

Within one business day you know which bucket it landed in and why. Nothing disappears.

Included routine update

Enters the queue and ships on the standard turnaround.
Included strategic work

Folded into the monthly roadmap alongside the plan.
Needs clarification

We come back with questions before anyone spends time.
Separate project

Estimated in hours against a defined scope, and approved before work begins.
Not recommended

We will tell you why, and what we would do instead.