Terms
Terms of use
For the website and the free tools on it. Last updated September 2026.
Using this site
The content here is published to help you decide whether to work with us. You may read it, share links to it, and quote it with attribution. You may not copy pages wholesale or present the material as your own.
The free assessment
The Marketing Assessment is an automated report built from public information about the website you enter. It is a starting point, not professional advice, and it can be wrong. Where it is, tell us and a person will check it by hand.
The Secret Shopper
The Secret Shopper is a one-time paid add-on to an assessment report. The price is shown before you pay, there is no subscription, and nothing is stored on file.
Working with us
Engagements are governed by the written agreement you sign, not by this page. The published fee, media terms and thirty-day notice are described on the pricing page and set out in full in every proposal.