ORGANIC AUTHORITY PROPOSAL
Become the answer.
SEO, AI search and conversion.
Compounding, month over month.
Organic Authority Track
storyagency.co
Marketing Bought One Piece at a Time
Most companies assemble marketing the same way: a vendor here, a freelancer there, a platform they inherited. It rarely adds up.
01
Channels run alone
Search, social, ads and the website are bought separately, so none of them is accountable for the whole result.
02
Scope is a negotiation
“Is that included?” gets a different answer every month, and every answer costs both sides time.
03
No one owns the number
When five vendors report five dashboards, the only person connecting them to revenue is you.
The Story Marketing Model
One team. One monthly investment. Everything working together.
You get a marketing department, not a stack of retainers you have to coordinate yourself.
An Outsourced Marketing Department
What you get
SEO, AI search, content, conversion and analytics under one team, all accountable to one plan.
A monthly roadmap decides where the effort goes. One team executes it. One dashboard reports it.
What we're not
An SEO agency
A PPC agency
A social media agency
A web shop
A collection of disconnected retainers
Sixteen Years in Greenville
500+
companies served
11
industries
4 yrs
average partnership
30 days
cancellation, any time
Organic Authority
A compounding search and content program that makes you the answer in Google and in AI search, without paid media.
Technical SEO
AI search visibility
Weekly articles
Local search
Website content
Monthly investment
$2,999
/ mo
Advertising media is optional here. If you add it later, it bills at cost plus 15% management.
Month to month. Cancel any time with 30 days' written notice.
What the Monthly Fee Covers
Search
SEO and AI-search strategy
Technical & on-page optimization
Keyword & search-intent research
Internal linking
Google Business Profile
Content & CRO
One authority article per week
Topic strategy & research
Human editing & your approval
Conversion rate optimization
Website content improvements
Measurement
Search visibility tracking
Content performance
StoryApp™
Leads, calls & forms
One monthly strategy meeting
Built to convert
Ranking is only half of it. We optimize the pages people land on, so more of your organic traffic becomes leads.
What Sits Outside This Program
This is an organic program. Paid campaigns move you into the Complete Marketing Team engagement.
Paid advertising management
Broad campaign creative
Weekly social posting
Bundled design hours
Landing pages for ad campaigns
Original photo or video production
Custom development
New website or redesign
01
How the Work Runs
A roadmap sets the priorities, the program adjusts as rankings and results come in, and a dashboard shows the result.
The Monthly Roadmap
Organic Authority focuses the team on search, AI visibility and conversion. The monthly roadmap decides which of those moves next, and what waits.
The roadmap holds the plan. As rankings and results come in, we adjust: a new keyword opportunity, a competitor move, a page that should convert better. Nothing waits for a quarterly review.
Each month the roadmap weighs
Business goals
Current opportunities
Performance to date
Search visibility
Website needs
Content priorities
Your team's capacity
The First 90 Days
Days 1 to 30
Audit and align
Collect access and assets
Confirm goals and audiences
Audit website, analytics and search
Review SEO and AI visibility
Confirm tracking is accurate
Build the 90-day roadmap
Days 31 to 60
Correct and launch
Fix critical tracking issues
Ship priority website improvements
Publish and optimize priority pages
Begin content publishing
Ship on-page SEO improvements
Establish benchmarks
Days 61 to 90
Refine and expand
Review early results
Refine targeting and messaging
Cut weak tactics, fund strong ones
Improve landing pages
Review lead quality
Build the next-quarter roadmap
When You Need to Build Something, You Do Not Go Find a Vendor
Your monthly program runs the marketing engine. Everything below is built by the same in house team, quoted as its own project, and delivered without a handoff to anyone outside this building.
Brand & Identity
Brand strategy & positioning
Logo & identity systems
Brand guidelines
Naming & messaging
Sales collateral systems
Web & Development
Website design & build
Ecommerce development
Custom plugins & software
API & CRM integration
Mobile applications
Video & Photography
Commercial production
On site & drone video
Product & team photography
Motion graphics & animation
Testimonial & brand films
Print & Environmental
Brochures & direct mail
Trade show & event graphics
Vehicle wraps & signage
Packaging design
Large format & out of home
Sixteen years of this work, under one roof.
Every project is estimated in hours against a written scope, so you approve a number before anyone starts.
02
Investment and Terms
One monthly fee, no media required, and published rates for any creative or project you add.
Creative Department Rates
One Rate Sheet. Two Ways to Use It.
Organic Authority bundles no design hours. Any graphics, a landing page or a project you commission is billed from these published rates, and the more you use, the less every hour costs.
Hours beyond your allowance
Rate
Up to 10 hours
$155/hr
Up to 20 hours
$145/hr
Up to 30 hours
$135/hr
31 hours and beyond
$125/hr
$450 /hr
Media production: videography and photography.
On location within 30 miles of our Greenville office, or in studio. Travel beyond that is quoted separately.
Path one · Ongoing marketing
Billed at published rates, monthly
Design that supports your program, billed at month end at the tier your hours reach. Nothing is bundled, so you only pay for what you use.
Path two · Scoped projects
Estimated up front, 50% and 50%
A website, a brand, a video. Same rate sheet, hours estimated against a written scope before anyone starts.
How Scoped Projects Are Billed
A project has a beginning and an end. Hours are estimated against a written scope at the same published rates, and you approve the number before work begins.
01
Scope and estimate
We define the deliverables in writing and estimate the hours. Larger projects reach the lower tiers on their own.
02
50% to begin
Half the estimate is due up front. Your project enters production and you get a timeline the same week.
03
50% at the halfway mark
The balance charges automatically to your card once the first half of the estimated hours is consumed.
If the scope changes
We re quote it and get your approval before we continue. Scope creep is a conversation, never a surprise line item.
Hours are visible throughout
Consumed and remaining hours show in StoryApp™, so you always know where the estimate stands.
Terms at a Glance
30 days
No long-term contract. Either of us can end the agreement with 30 days' written notice, for any reason.
Billing
Monthly in advance. Invoices issue on the first and are due by the twenty-fifth for the following month.
First invoice
Due on acceptance. Work begins once it clears. Late balances carry 1.5% per month.
Media
Optional. Add paid campaigns any time at cost plus 15%, or move up to the Complete track.
Results
We commit to the work, the roadmap and the reporting. No agency can guarantee outcomes.
AI use
We use AI tools in research and drafting. Everything published is edited by a human and approved by you.
Your part
Timely access, assets and approvals. Delays there move timelines, not the fee.
Let's Tell Your Story Together
01
Sign
One page, electronic signature, first invoice on acceptance.
02
Kickoff
Access, assets, goals and audiences inside the first week.
03
Roadmap
Your 90-day plan, delivered and reviewed together.
04
Launch
Content live, rankings tracked, dashboard open.
68 Pointe Circle, Suite 3101, Greenville, SC 29615 · 864-501-5015 · storyagency.co
