MARKET LAUNCH PROPOSAL
Get to market, fast.
One objective. One market. One offer.
Put in front of buyers, fast.
Market Launch Track
storyagency.co
Marketing Bought One Piece at a Time
Most companies assemble marketing the same way: a vendor here, a freelancer there, a platform they inherited. It rarely adds up.
01
Channels run alone
Search, social, ads and the website are bought separately, so none of them is accountable for the whole result.
02
Scope is a negotiation
“Is that included?” gets a different answer every month, and every answer costs both sides time.
03
No one owns the number
When five vendors report five dashboards, the only person connecting them to revenue is you.
The Story Marketing Model
One team. One monthly investment. Everything working together.
You get a marketing department, not a stack of retainers you have to coordinate yourself.
An Outsourced Marketing Department
What you get
Strategy, media, creative, web and analytics under one team, all accountable to one campaign plan.
A monthly roadmap decides where the effort goes. One team executes it. One dashboard reports it.
What we're not
An SEO agency
A PPC agency
A social media agency
A web shop
A collection of disconnected retainers
Sixteen Years in Greenville
500+
companies served
11
industries
4 yrs
average partnership
30 days
cancellation, any time
Market Launch
A focused campaign program built around one objective, one market and one offer, designed to put your name in front of buyers fast.
New business
New location
New product or service
Market entry
Membership launch
Monthly investment
$2,499
/ mo
Your $2,499 monthly fee includes managing up to $2,499 a month in advertising media. Above that, cost plus 15% management.
Month to month. Cancel any time with 30 days' written notice.
What the Monthly Fee Covers
Ads Management
One primary objective
One primary market
One primary offer
Up to three advertising platforms
Ongoing campaign management
Landing Page & Web
4 hours creative production per month
One landing page or conversion path
Offer development
Routine website changes supporting the campaign
Landing page updates as needed
Measurement
Conversion tracking setup
StoryApp™
Google Business Profile foundation
Monthly reporting
One monthly strategy meeting
4 creative hours / mo
Campaign assets and design production beyond the monthly allowance are billed at month end from the published creative rates. Advertising media up to $2,499 a month is included; above that, cost plus 15%.
What Sits Outside This Program
A launch program stays narrow on purpose. These sit in the Complete Marketing Team engagement or as separately quoted projects.
Weekly authority articles
Broad ongoing SEO
Weekly social posting
General website request queue
Multiple locations
Multiple unrelated offers
More than three ad platforms
Original photo or video production
Custom development
New website or redesign
01
How the Work Runs
A roadmap sets the priorities, the campaign adjusts as results come in, and a dashboard shows what it is producing.
The Monthly Roadmap
Market Launch concentrates the whole team on one objective, one market and one offer. The monthly roadmap decides what moves that campaign forward, and what waits.
The roadmap holds the plan. As the campaign runs, we adjust to what the numbers show: a new angle, a competitor move, a landing page that has to change today. Nothing waits for a quarterly review.
Each month the roadmap weighs
Business goals
Current opportunities
Performance to date
Available media budget
Website needs
Campaign priorities
Your team's capacity
The First 90 Days
Days 1 to 30
Audit and align
Collect access and assets
Confirm goals and audiences
Audit website, analytics and ads
Review the current site and tracking
Confirm tracking is accurate
Build the 90-day roadmap
Days 31 to 60
Correct and launch
Fix critical tracking issues
Ship priority website improvements
Launch or restructure campaigns
Begin campaign publishing
Create campaign assets
Establish benchmarks
Days 61 to 90
Refine and expand
Review early results
Refine targeting and messaging
Cut weak tactics, fund strong ones
Improve landing pages
Review lead quality
Build the next-quarter roadmap
When You Need to Build Something, You Do Not Go Find a Vendor
Your monthly program runs the marketing engine. Everything below is built by the same in house team, quoted as its own project, and delivered without a handoff to anyone outside this building.
Brand & Identity
Brand strategy & positioning
Logo & identity systems
Brand guidelines
Naming & messaging
Sales collateral systems
Web & Development
Website design & build
Ecommerce development
Custom plugins & software
API & CRM integration
Mobile applications
Video & Photography
Commercial production
On site & drone video
Product & team photography
Motion graphics & animation
Testimonial & brand films
Print & Environmental
Brochures & direct mail
Trade show & event graphics
Vehicle wraps & signage
Packaging design
Large format & out of home
Sixteen years of this work, under one roof.
Every project is estimated in hours against a written scope, so you approve a number before anyone starts.
02
Investment and Terms
One monthly fee that includes up to $2,499 a month of managed media, cost plus 15% above that, and published rates for creative and projects.
Creative Department Rates
One Rate Sheet. Two Ways to Use It.
The same published rates govern extra creative on your monthly plan and standalone projects. The more creative you use, the less every hour costs.
Hours beyond your allowance
Rate
Up to 10 hours
$155/hr
Up to 20 hours
$145/hr
Up to 30 hours
$135/hr
31 hours and beyond
$125/hr
$450 /hr
Media production: videography and photography.
On location within 30 miles of our Greenville office, or in studio. Travel beyond that is quoted separately.
Path one · Ongoing marketing
Your allowance included, then billed monthly
Creative that supports your marketing. Your plan includes a monthly allowance; anything past it is invoiced at month end at the tier you land in.
Path two · Scoped projects
Estimated up front, 50% and 50%
A website, a brand, a video. Same rate sheet, hours estimated against a written scope before anyone starts.
Creative on Your Monthly Plan
Your plan includes a monthly creative allowance. When the roadmap needs more than that, you see the estimate before the work starts and you are billed at month end for what was actually used.
01
Estimated on the roadmap
Your monthly roadmap says what the work needs, in hours. If it calls for fifteen to twenty and four are included, you know that before we begin.
02
Tracked against the estimate
Every hour is logged in StoryApp™, so you watch the running total against the estimate as the month goes.
03
Billed at month end
Hours beyond the allowance appear on your next invoice at the tier your usage reached. Nothing is prepaid.
How it reads on the roadmap
Agreed before we start
The roadmap calls for twenty four hours of design and your plan includes four. You approve twenty billable hours up front. They land in the up to twenty tier, so every one of them is $145 rather than $155. Cross into the next tier and the rate drops again, across all of them.
How Scoped Projects Are Billed
A project has a beginning and an end. Hours are estimated against a written scope at the same published rates, and you approve the number before work begins.
01
Scope and estimate
We define the deliverables in writing and estimate the hours. Larger projects reach the lower tiers on their own.
02
50% to begin
Half the estimate is due up front. Your project enters production and you get a timeline the same week.
03
50% at the halfway mark
The balance charges automatically to your card once the first half of the estimated hours is consumed.
If the scope changes
We re quote it and get your approval before we continue. Scope creep is a conversation, never a surprise line item.
Hours are visible throughout
Consumed and remaining hours show in StoryApp™, so you always know where the estimate stands.
Campaign Minimums
Media is separate from our fee. Every campaign needs a monthly floor to reach enough of your market to produce a readable result.
Search
$1,000
Google and Microsoft Ads, per month
Meta & social
$1,000
Facebook, Instagram, LinkedIn, per month
Display & programmatic
$1,000
Including retargeting and geofencing
CTV & video
$2,500
Connected television, YouTube, digital audio
Each campaign covers one market. Adding a market adds a campaign minimum.
Stretching one budget across a wider territory is the most common reason local campaigns fail. We would rather win one market than show up faintly in three.
How Media Is Billed
15%
media management
Your $2,499 monthly fee includes managing up to $2,499 a month in advertising media. Above that, media is billed at cost plus 15% management, on the amount over $2,499. One rate, every platform, including media purchased through our programmatic and CTV partners.
You approve every budget before a dollar is spent. Your fee and your first $2,499 of media move together, one to one.
What the 15% covers
Platform setup and campaign structure
Daily pacing and budget control
Bid, audience and placement optimization
Placement quality and fraud monitoring
Consolidated billing and reporting
Terms at a Glance
30 days
No long-term contract. Either of us can end the agreement with 30 days' written notice, for any reason.
Billing
Monthly in advance. Invoices issue on the first and are due by the twenty-fifth for the following month.
First invoice
Due on acceptance. Work begins once it clears. Late balances carry 1.5% per month.
Media
Up to $2,499 a month included; cost plus 15% above that. You approve the budget.
Results
We commit to the work, the roadmap and the reporting. No agency can guarantee outcomes.
AI use
We use AI tools in research and drafting. Everything published is edited by a human and approved by you.
Your part
Timely access, assets and approvals. Delays there move timelines, not the fee.
Let's Tell Your Story Together
01
Sign
One page, electronic signature, first invoice on acceptance.
02
Kickoff
Access, assets, goals and audiences inside the first week.
03
Roadmap
Your 90-day plan, delivered and reviewed together.
04
Launch
Campaigns live, tracking clean, dashboard open.
68 Pointe Circle, Suite 3101, Greenville, SC 29615 · 864-501-5015 · storyagency.co
