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Story Marketing
À la carte media

Buy the media. Skip the commitment.

No monthly program, no retainer, no minimum term. Our rates, our targeting, one flight at a time — billed as you need it.

Display
$15 CPM
DOOH
$20 CPM
CTV
$50 CPM

Starting rates. Nationwide and international inventory is available — the same buy can cover a country or a single street.

What you can buy

Three channels, published rates.

No good, better and best. One rate card, and everything on this page is included at every budget.

Display & programmatic

from $15 CPM

Banner and native ads across apps, news sites and the open web.

The cheapest way to stay in front of people who already know your name — and the channel every retargeting and geofencing campaign runs on.

$1,000 minimum per flight, which buys about 66,000 impressions.

Digital out of home

from $20 CPM

The screens. Billboards, gyms, gas pumps, office lobbies, transit.

Bought by the screen and by the week rather than by the year, which is the part nobody expects. Real-world presence without a twelve-month contract.

$1,500 minimum per flight, which buys about 75,000 impressions.

Connected TV & video

from $50 CPM

The ad that plays before the show. Streaming television and online video.

The same television buy a national brand makes, aimed at one county instead of the country. Skippable pre-roll and in-stream placements price below this floor and are quoted with your plan.

$2,500 minimum per flight, which buys about 50,000 impressions.

Why "starting at": tighter targeting costs more, because the inventory is scarcer. A broad display run is $15 CPM. The same budget aimed at one ZIP code, one job title or a list of named accounts prices above it. We quote the real number before you spend anything.

The arithmetic

What does that actually buy?

A CPM means nothing until you turn it into people. Move the budget and watch.

Impressions by budget and channel
Budget Display @ $15 DOOH @ $20 CTV @ $50
$1,000 66,000 under minimum under minimum
$2,500 166,000 125,000 50,000
$5,000 333,000 250,000 100,000
$10,000 666,000 500,000 200,000
Audience targeting

Ten ways to decide who sees it.

Every one of these is included in the CPM, on every channel, at every budget. This is the part you cannot buy from the platform yourself.

Your visitors

Retargeting

Show ads to the people who have already been on your website — including the ones who looked at a specific page and left.

Modeled audiences

Echo™

Reach new customers who look like the traffic you already have. We model your visitors and go find more of them.

Your own data

CRM Link™

Put your customer list to work. Your first and second party data becomes an audience you can advertise to directly.

Business targeting

Account Match™

Account-based marketing: target down to named companies, industries, job functions and seniority levels.

Search history

Query™

Reach people who have made a specific search. The search intent, without the search auction.

Browsing history

Rival Reach™

Target people reading about specific subjects and keywords — including the ones reading about your competitors.

Hyper-local

Pinpoint™

Advertising aimed at buildings and homes in real time. A neighbourhood, a business park, a single address.

Location history

BackTrack™

Show ads based on where someone has actually been, not just where they are standing now.

Demographics

Blueprint™

Third party demographic targeting drawn from 100+ data providers and more than 500,000 audience segments.

Events

Pulse™

Target the people who attended an event — a game, a conference, a festival, a trade show.

No, we do not sell Google Search à la carte.

Search is an auction that has to be managed daily to be worth running, so it lives inside a monthly program rather than a one-off flight. But you can still reach the person who made the search: Query™ targets people by the searches they have actually made, and Rival Reach™ targets the ones reading about your competitors. Same intent, different door.

In the rate

One number. Nothing bolted on afterwards.

There is no management fee on top of the CPM. Our margin lives inside the rate, the way a media rep's always has, so the number you agree to is the number you are invoiced.

  • Campaign build and trafficking
  • Audience targeting and geography
  • Daily pacing and optimization
  • Placement quality and fraud monitoring
  • A performance report at the end of the flight

Creative is the exception

A connected TV buy is worthless without a spot. Use assets you already own and it costs nothing. If we adapt what you have to each format, that bills at our published creative rates. Anything made from scratch is quoted as a project.

See the creative rates →
Not in the rate

What a flight does not include.

You are buying inventory and the expertise to aim it, not a marketing department. Better you read this now than find it out in month two.

  • Google and Microsoft Search — that is ads management, and it lives in a program
  • Strategy, a roadmap or a monthly planning meeting
  • SEO, AI search visibility or authority content
  • Social posting, community management or your Google Business Profile
  • Website work, landing pages or conversion optimization
  • StoryApp™ and cross-channel attribution

If you end up running media every month

Most people who run one flight run another. If media becomes a monthly line for you anyway, a program includes the buying and adds the strategy, the creative and the reporting around it. If you run a flight a quarter, stay right here — it is the cheaper way to do it, and we would rather say so.

Compare the programs →
Get a quote

Tell us the market and the budget.

You get the real CPM for your targeting, the impressions it buys and the dates it can run. No card, no commitment, no obligation to book it.

Which channels? Pick any.

We reply within one business day with a real number. Or call 864-501-5015.