What your 90-day roadmap looks like

Unpause the two paused tags in your Google Tag Manager container and confirm they fire.

Because: Your stack is otherwise complete — GA4, Google Ads conversion tracking and Conversion Linker are all in place — but two tags sit installed and firing for nobody.

What changes: Phone-click conversions start reaching Google Ads, so bidding stops flying blind.

Add a quote form to the homepage and wire it to your existing conversion tracking.

Because: The homepage has no form. The only path to a quote is calling, so anyone who prefers not to phone has no way to reach you.

What changes: A second lead channel, measurable from the first day.

Cut the time your main content takes to appear from 12.9s to under 2.5s by deferring third-party scripts and compressing hero images.

Because: Your main content takes 12.9 seconds to appear on mobile (LCP).

What changes: Fewer visitors leave before the page renders; page-experience signals improve.

Correct your Google Business Profile category from "furniture store" to your primary trade category.

Because: Google has you filed under a category that does not match what you sell, which limits the searches you can appear for at all.

What changes: Eligibility for the queries your customers actually type.

Launch a post-job review request: a short SMS and email sent within 48 hours of completion.

Because: You hold 138 reviews at 4.7★. The two competitors above you in the pack hold 432 and 92, both at 4.9★. Volume and recency are what order that block.

What changes: A steady review rate rather than an occasional one, which is what pack position responds to.

Reply to every review, positive and negative, within one business day.

Because: Responsiveness is a ranking input, and the profile currently shows no replies.

What changes: A profile that reads as actively run, to Google and to the person comparing you.

Publish service-area pages answering the exact question buyers ask, with your credentials and named work.

Because: When four AI engines were asked who the best providers in your market are, not one named you — while naming three competitors.

What changes: Source material for the answers AI engines assemble, which is where a growing share of research now happens.

Start a contained Meta campaign against your strongest service, with the new form as the conversion event.

Because: You run no paid social at all, and the Meta pixel is already installed and firing, so it can be measured from day one.

What changes: A third channel, with attribution already in place before the first dollar is spent.

Review all three channels together, weekly, in one place.

Because: By this point organic, paid and direct are all producing leads with no single view of which is efficient.

What changes: Budget moves toward what works instead of what is most visible.