From phone calls to part numbers
ITW Hartness
For years, ordering a replacement part from Hartness meant picking up the phone, describing what you needed, and waiting. It worked — the way things work right up until a bigger competitor makes them feel slow.
Then Illinois Tool Works came on board, and with it a bigger story to tell: more capability, more machines, more reasons to choose Hartness. The old website couldn’t hold it, and the old ordering process couldn’t show it.
So we rebuilt both. We designed a searchable, dynamic parts database — type what you’re looking for, filter by the values that matter, and the exact part comes back to you. No phone call. We paired it with a filterable catalog of machines, organized by solution and by market, and a site that finally moves at the speed of the company behind it.
An archaic phone-ordering process didn’t get patched. It got replaced — and Hartness stepped into the modern era it had already earned.
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