The local name that competes with the national ones

When disaster hits a home, most people call the first national name they recognize. Property Plus wanted Upstate South Carolina to recognize theirs instead.

The goal was ambitious and specific: grow the business, build real awareness across the region, and stand shoulder to shoulder with the national chains. That takes being in two places at once — in front of people the moment they need help, and in their memory long before.

So we built both halves. Google Search and programmatic display catch high-intent customers at the exact moment of need. Original banner creative and organic social keep the brand present between emergencies. Local SEO ties it together, lifting Property Plus in the searches that happen right there in the Upstate.

The result is a comprehensive presence built to win the next call — and to make Property Plus the local name people reach for first.