Roylco has spent decades making the kind of hands-on learning products that teachers reach for and children remember. Their website didn’t tell that story. It looked smaller than the company had become.
The old site treated everyone the same, when Roylco actually serves two very different visitors: the wholesale partner placing a large order, and the parent or teacher buying one classroom’s worth. So we designed for both.
We rebuilt the brand around Roylco’s real stature, both its heritage and its range, then gave each audience a path of its own, with landing pages and calls to action that speak to how they actually buy. Navigation got simpler; exploring the catalog became a pleasure.
The result is a digital presence that finally looks like the company behind it, and knows exactly who it’s talking to.
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