The red-carpet experience, online

Upstate Granite Solutions gives luxury homeowners a red-carpet experience in person. The question was how to make a website feel the same way — and put it in front of the right people before a competitor did.

We started with a site worthy of the brand, then built demand around it. Google Ads and SEO captured the buyers already searching. Programmatic did the quieter work — retargeting, geofencing, persona and search-query targeting, even Digital-Out-of-Home — surrounding luxury homeowners and homebuilders with the brand across the places they already go.

The market noticed. Between 2022 and 2023, the conversion rate climbed 85% and inbound phone calls rose 127%, with website traffic and engagement rising alongside them.

Today Upstate Granite stands where it always belonged: the name for luxury countertops in its market.