Meridian Heating & Air.

You are spending on ads you cannot possibly evaluate.

• Analytics is installed and collecting, so you can see traffic.
• No conversion is defined anywhere in your tag container. Nothing tells Google which visits turned into a customer.
• Without Conversion Linker, the ad click and the phone call that follows are recorded as two unrelated strangers.
• Your form submissions are not tracked at all, so "how many leads did we get" has no answer that is not somebody counting emails.

Asked who to call for heating repair in Greenville, only one engine in six named you.

• We asked each engine the question a homeowner in your market would actually type, and read the answer it gave back.
• The question: “who is the best emergency AC repair company in Greenville, SC?”
• Five engines recommended a competitor instead, two of which have fewer reviews than you do.
• The engines are reading the same public material Google reads: your site, your listing, and what other sites say about you. It is not a placement anyone can buy.

Your site takes 4.8 seconds to show a phone anything at all.

• Google measured your largest content element at 4.8 seconds on a mid-range phone over mobile data. Its own threshold for "good" is 2.5.
• Roughly half the people who tap your ad leave before that finishes. You paid for every one of those clicks.
• Your phone number is not tappable above the fold, so a visitor has to scroll past three sections to find a way to reach you.

You are on page one, near the bottom of it.

• For your highest-intent search you sit at position 8, which is real, but below every competitor a customer sees first.
• You rank for your own company name and little else. Someone who does not already know you has to get lucky.
• The three results above you all publish a dedicated page for this exact service.

You are in the map pack, at the edge of it.

• You hold the third and final slot in the local pack, the block that takes most of the clicks on a local search.
• Third place is the one that moves. Two competitors are within 40 reviews of you and both are collecting them faster.
• Your profile is complete: website linked, address published, category set.

Facebook is alive. Everything else looks abandoned.

• Facebook is posting roughly weekly, and it is the channel doing the work.
• Instagram has not posted since spring. A customer who checks it sees a business that may have closed.
• Your YouTube channel has three videos from 2022 and 900 views between them.

You are running ads. So is the competitor beating you in search.

• Four active ads in Meta’s public ad library, all running since March, all pointing at your homepage.
• Your closest competitor is running eleven, and theirs land on a page about the one service the ad mentions.
• Sending paid traffic to a homepage means every visitor has to find their own way to the thing they clicked for.

Your reputation is the strongest thing you own.

• 4.7 stars across 231 reviews, with 19 arriving in the last 90 days: a live, current stream, not a legacy pile.
• You reply to most of them, and the replies read like a person wrote them.
• This is the asset the rest of the report is failing to spend. People who find you, hire you. Not enough people find you.